PRD - One-Step Registration Form Optimization

📋 Product overview

Product overview
Target date	Sprint 148
Document status	DRAFT
Team members	@Yuriy Protsiuk - Product Owner @Mike Benkovich - CTO @Oleksandr Zasanskyi - Head of Product @Mariia Pavlova - UI/UX Designer @Viktoria Nalyvaiko - Head of QA @Vitalii Kordiak - Fullstack Developer

🎯 Objective

Create an optimized one-page registration form with logical field ordering, clear required field indicators, and intelligent auto-generation of company login URLs. The goal is to reduce registration time, improve conversion rates, and eliminate user confusion during the onboarding process.

Business Problem: Our current registration process requires users to go through a 3-step process with no clear option to return to previous steps, plus a visible CAPTCHA process. This overcomplicates the flow before users move on to the next multi-step process (working hours, providers, services, design, etc.).

📊 Success metrics

Registration Completion Rate: Increase percentage of users who complete the registration form
Form Abandonment Rate: Reduce percentage of users who start but don't complete registration
Time to Complete Registration: Reduce average time users take to complete registration
User Satisfaction Score: Improve post-registration user satisfaction ratings

💭 Assumptions

User Behavior: Users prefer single-page forms over multi-step processes
Website Usage: Majority of registrations occur on desktop/tablet devices
Auto-generation: Users will accept auto-generated company logins with manual override option
reCAPTCHA v3: Invisible bot protection will maintain security without user friction
Required Field Indicators: Clear visual indicators reduce form abandonment
Password Visibility: Show/hide toggle improves user experience

📋 Requirements

Requirement	Description	Priority
Analytics Integration	Amplitude event tracking for registration funnel analysis	HIGH
AC1: Grouped Form Structure & Field Order	Organize fields into logical sections (User Info, Business Info, Address) with visual separation	HIGH
AC4: Required Field Indicators	All required fields show red asterisk () and form includes " Required fields" note at the top	HIGH
AC7: reCAPTCHA v3 Integration	Invisible bot protection without visible user interaction, automatic token generation	HIGH
AC6: Website Responsiveness	Form adapts to different screen sizes with proper layout and no horizontal overflow	HIGH
AC2: Password Field Functionality	Password field includes show/hide toggle button with eye icon that changes state	MEDIUM
AC3: Company Login Auto-Generation	Automatically generate URL-friendly company login from business name with conversion rules	MEDIUM
AC5: Form Validation & Submission	Client-side validation with native browser messages, scroll to first error, account creation	MEDIUM

❌ Out of Scope

Google Sign-In Integration: OAuth authentication is not included in this phase
Social Media Registration: Facebook, LinkedIn, or other social login options
Multi-language Support: Form localization for different languages
Advanced Validation: Real-time email verification or phone number validation
Progressive Web App: Offline form completion capabilities
Advanced Analytics: Heat mapping or session recording integration
A/B Testing Framework: Built-in experimentation platform
Backend API Changes: Major changes to existing registration endpoints

❓ Open questions

Question	Owner	Status
What is the optimal reCAPTCHA v3 score threshold for blocking bots while minimizing false positives?	@Mike Benkovich	Pending
What accessibility standards should we follow for form elements?	@Mariia Pavlova	Defined
Should we implement form auto-save for partially completed registrations?	@Yuriy Protsiuk	Under Review
What is the rollback strategy if the new form causes issues?	@Viktoria Nalyvaiko	Pending

🔗 Reference Links

Jira Ticket (ONBOARD-315) Confluence Page Registration Form Demo Analysis & Thoughts reCAPTCHA v3 Documentation Amplitude Analytics WCAG 2.1 Guidelines